@SouthwestAir responds to questions to La Guardia

I’ve posted about corporate use of Twitter before. I like the way it can build a brand’s position and personality. I really liked this use of a response to a question from Jaunted by the Twitter face of @SouthwestAir (Christi) – and of course, she tweeted about it. Now, that’s a great way to use […]

Will your social media engagement scale?

Do you listen to your customer? We do … that’s what we all say. It’s what we all want to do. Sometimes, particularly in a big corporate, it gets to be a bit difficult to hear what they’re all shouting to you. Sometimes, it might be “Thanks”; sometimes, “Can you do it tomorrow?”; it might […]