I was glancing at the Facebook news (thanks, Google Alerts ) and saw an interesting piece on facereviews (looks at facebook applications) on how a senior product manager uses Facebook.

It was all about using the networking capability of Facebook itself (rather than the applications), and suggested a rather more positive view of Facebook than LinkedIn.

“Business users need to remember that business is all about people and your relationships with those people. Keeping connected to those people in your network is important for a multitude of reasons.

…talks about how she keeps in touch with her network of work, career and business connections worldwide… She keeps connected to her peers … via Facebook.

She shared why she prefers facebook to Linked In from a business perspective and how the Facebook experience is much richer and more personal with those business contacts. She also talks about how Facebook really makes communicating easy and much more personal than Linked In (too stark & regimented)”

I’m a moderately interested user of Facebook, and have a nascent network on LinkedIn. Currently, I’m certainly learning more and getting more interest from Facebook. I think I share Jennifer’s view.

I’m thinking more now about how a corporate entity can use Facebook to build relationships within the group – and with its customers. Now doubt I’ll post more later.

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