masked man

Who is this masked man?

According to a work colleague, it probably should be me.

Why should you hide your identity?

To be honest, I’m not really sure. One of my colleagues said they’d like to separate their updates depending on the audience, their facebook feed being different to linkedin for example.

I was fine with that – after all, I use hashtags in Twitter to decide whether I send an update to Facebook(#fb), LinkedIn (#in) or Yammer (#yam) or none of them. Where I was puzzled was when another senior colleague said he thought most folk would probably choose to maintain different identities and say different things to different audiences.

I said

I talk differently to my wife, and about different things; my persona is authentic, which is important so that people can build trust…I’m friends/contacts with differing groups of folk [on] Twitter, FB, LinkedIn. All bleed into each other, so I need to be “real”.

What do you share?

I’m a moderately open sharer, and you can find links to my Twitter, Posterous and Friendfeed on the blog. I’m also on LinkedIn, Flickr, and you can see loads more on flavors.me. You’ll see different things on each of them, but you’ll find the same tone. I’m me, wherever I am.

I don’t share all my KM stuff on Facebook; it would bore my Coastguard friends rigid. I don’t tell people on Yammer about a recent shout where we went to a casualty on a beach; it might not interest them. I don’t usually “friend” work colleagues on Facebook, because they are different audiences; but some I do, and I’d look pretty odd if my tone wasn’t authentic.

How many identities do *you* have?

Sorry guys, I just have this one. What about you?

Image Credit: P!XELTREE