Criticism of Facebook “friends” goes mainstream?

It’s widely acknowledged that there’s an air of sniffyness amongst some people who claim not to understand Social Media, Facebook friending and so on, and have never had accounts. There’s another group of people who leave Facebook because of privacy concerns, because they felt they had to maintain a persona, or because they feel it’s […]

What drives you to share?

In a typically erudite post from David Cushman, he asks “What makes you share?” While he discusses the virtues – or otherwise – of taking deliberately contrary positions, I think the highlight of the post for me is the following: …the only way we can find others who care about the same things we do […]

Will your social media engagement scale?

Do you listen to your customer? We do … that’s what we all say. It’s what we all want to do. Sometimes, particularly in a big corporate, it gets to be a bit difficult to hear what they’re all shouting to you. Sometimes, it might be “Thanks”; sometimes, “Can you do it tomorrow?”; it might […]