I’ve just remotely attended a really interesting presentation in London [OK, I attended remotely], by Media Snackers who talked about engaging with the young, through social media and so on.
Couple of things:
The world’s changed, and it’s not turning back
used to be their strapline – but they’re now emphasising
cheaper, quicker, sexier
as what the social media stuff can do. Look at their site to see what they are about.
A couple of the points they raised struck me – the takeup of social media amongst the young is astonishing; they highlighted a Forrester report which segment the social media area into
and this is segmented by age – with the creatives and critics highly represented in 16-24, with spectators and inactives being preponderantly 50+ (like me!)
perhaps nothing too new for some of us – although there are scary figures about the change in media consumption, but something he said struck a chord. More or less:
… a lot of people seem to be getting into the space; I mean, look at the Foreign & Commonwealth Office – they’re a lot of suits, but they’re on Flickr, on YouTube, on Twitter, they blog… where are you? I mean, c’mon guys…
I thought, that can’t be right, can it?
So, I had a brief look, and found a Flickr, YouTube, Twitter and blog platform presence for the Foreign & Commonwealth Office. It may not be exciting, but it looks like they do have a coherent social media strategy.
What are you doing?
If someone looks for you on Flickr, YouTube, Facebook, or Twitter – what will they find? If they search for a blog presence or social media involvement – what will they see?
If you’re not taking part in the conversation… it will go right on. Without you.